As part of the official UK launch of the Nintendo 3DS at London’s Old Billingsgate, NOVAK were commissioned to create a bespoke projection mapping to celebrate this new games console.

Working within the interior of this former fish market, NOVAK were charged with designing and animating mapped visual content that worked seamlessly within the buildings existing fixtures, temporary physical features, as well as framing adverts promoting Nintendo’s new device.

NOVAK created a projection mapping that added a modern feel to this Victorian building, in keeping with the design aesthetic of the Nintendo 3DS and providing an eye catching centre point to this showcase event.

Produced in collaboration with Ronin Events and Cake Group.

Footage by Kevin Lamb.