LEXUS NX LAUNCH

EVENT CONTENT

Will.i.am unveiled his own custom designed Lexus NX at an exclusive ‘Striking Angles’ launch party in Paris.

Working alongside creative agency Amplify and London duo, Hellicar & Lewis, NOVAK handled all aspects of the event visuals and music for the high profile launch.

Following Willi.am’s set, NOVAK, delighted the guests with a bespoke 3D audio visual experience designed around the ‘Striking Angles’ theme.

Guests could also experience their very own Lexus NX test drive using the new virtual reaility technology of Oculus Rift.

Watch some of footage of the event here