Gillette Fusion ProGlide launch event

As part of the launch of their new Fusion Proglide razor Gillette threw 7 simultaneous parties across Romania, Bulgaria and Serbia.

Novak were commissioned to create a series of bespoke visuals for each of the events.
Using a games engine we created real time generated visuals of a futuristic cityscape environment inspired by the Fusion ProGlide brand.

In addition to creating the visuals we also performed the visuals live at each of the 7 events!
Thanks to Andrew, Andy and Liam for helping a us spread Novak across 7 cities on the same night!

Music: Julio Bashmore – ‘Battle For Middle You’ (PMR Records)