GILLETTE FUSION PROGLIDE

LAUNCH EVENT

To launch their new Fusion ProGlide razor, Gillette threw 7 simultaneous events across Romania, Bulgaria and Serbia.

To ensure these events featured something suitable spectacular and provide a lasting memory for the audience, NOVAK were commissioned to design a bespoke event visual show to feature across each of these 7 events.

NOVAK created a futuristic cityscape inspired by the Fusion ProGlide brand identity. Utilising a games engine to create real time generated content, which they combined with pre rendered video to realise this spectacular urban landscape
and deliver a thrilling immersive experience for all in attendance.

In addition to the designing of all video content, NOVAK also performed their visual creations live at each these 7 simulations events. Providing a seamless workflow from creative conception through to production and then to final delivery.

Music: Julio Bashmore – ‘Battle For Middle You’ (PMR Records)