To launch their new Fusion ProGlide razor Gillette threw 7 simultaneous parties across Romania, Bulgaria and Serbia.
NOVAK were commissioned to create a series of bespoke visuals for each of the events.
Using a games engine to create real time generated visuals, NOVAK brought to life a futuristic cityscape environment inspired by the Fusion ProGlide brand.
In addition to designing the content NOVAK also performed the visuals live at each of the 7 events!
Thanks to Andrew, Andy and Liam for helping a us spread NOVAK across 7 cities on the same night!
Music: Julio Bashmore – ‘Battle For Middle You’ (PMR Records)