A striking, abstract and evocative reflection of the bygone days of Whitley Bay’s Spanish City. This 4D projection mapping combined 2D and 3D animation with bespoke illustrations and a nostalgic soundtrack, conveying a fairground aesthetic that celebrated the buildings history in it’s centenary year. Filling the entire building with vibrant colour ‘Diversión’ brought this cherished landmark back to life in a totally unique way, while delighting it’s audience.
‘Diversión’ was commissioned as part of the 100th anniversary celebrations of Spanish City, but due to popular demand has been shown again each year since as part of Whitley Bay’s Shimmer festival.
“Diversion is an extremely accomplished piece of work both in content and technical ability. NOVAK captured the spirit of the brief and produced a stunning animation that has wowed everyone who has seen it. It has become a signature piece for us and resonates strongly with the vibrancy and aspirations for this iconic site in the future.”
Kevin Wallace, Arts Development Officer- North Tyneside Council
The full length video can be found here http://vimeo.com/17868994
Check out the full audio on Soundcloud here: http://snd.sc/ikAX7b
‘Diversión’ was part of North Tyneside’s Year of the Arts 2010-2011.