‘Avenue’ by NOVAK was presented at  Absolutely Cultured’s Urban Legends: Northern Lights event in Hull in November 2018.

‘Avenue’ was 65 meter long projection that spanned the length of Parliament Street in Hull and explores the iconic textile designs of the 20th century as they play out beneath your feet. Travelling and trading across the North Sea from Hull to Västra Götaland in Sweden, patterns from the mid-century until the present day carry stories and references woven and printed into their designs.

The accompanying multi-channel sound piece by Ed Carter, builds on these inspiring themes of international discourse, migration, and shared maritime culture, creating a sweeping, synchronised sonic tapestry extending the full length of Parliament Street.

‘Avenue’ features designs by Hazel Dunn, NOVAK, Toni Lee and acclaimed Hull born mid-century designer Shirley Craven.

 

Credits

Commissioned by Absolutely Cultured as part of Urban Legends: Northern Lights 

Design and Animation by NOVAK and Hazel Dunn

Additional Design by Shirley Carven and Toni Lee

Sound Design and Production by Ed Carter

Tuba player – Phil Rosier

Technical – QED

Production Management – Graeme Nixon and Dan Adams

Developed from an original concept by Phil Supple and NOVAK

Special thanks to Shirley Craven, Viktoria Holmqvist and the Textill Museet (Borås, Sweden), Ali Hart at AAC Art books, Lesley Jackson, Max Holdaway and all at Absolutely Cultured.

 

Project reference imagery:

Textile designs © Shirley Craven, produced by Hull Traders

Photographs © Shirley Craven Collection / Private Collection

Courtesy of Lesley Jackson, Shirley Craven and Hull Traders – Revolutionary Fabrics and Furniture 1957-1980 (Antique Collectors’ Club)

 

Event video by NOVAK

Event photography by Peter Harbour / Hull Daily Mail