Brand Experience

Lexus NX launch – Event Visuals

Will.i.am unveiled his own custom designed Lexus NX at an exclusive ‘Striking Angles’ launch party in Paris. Working alongside creative agency Amplify and London duo, Hellicar & Lewis, NOVAK handled all aspects of the event visuals and music for the high profile launch. Following Willi.am’s set, NOVAK, delighted the guests with a bespoke 3D audio visual experience designed around the ‘Striking Angles’ theme. Gues
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MTV EMA – Projection Mapping

MTV hosted their 2014 EMA’s in Glasgow and wanted to create a bold statement, that shouted out to the people of Glasgow that they were in town! The location for this world wide event was the Hydro arena, which is situated on the banks of the river Clyde, where once hundreds of shipbuilding cranes filled the skyline. Now only one remains, the iconic Finneston Crane, that stands as a proud neighbour of the Hydro and fo
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NOVAK 3D Disco – Immersive Experience

3D DISCO™ is a global touring AV show. Established in 2006, 3D DISCO™ is a tongue in cheek, intense and fun live
audiovisual show that tours the world, having performed alongside Kraftwerk,
the Chemical Brothers and Calvin Harris amongst many others.
Visit 3DDisco.tv for more info.
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Speedo – Event Visuals

Speedo unveiled their latest innovation in swimwear, the Speedo FastSkin3 race system, with a series of global events in London, New York and Hong Kong. NOVAK produced ultra widescreen motion graphic content to accompany Olympic athletes Rebecca Adlington and Michael Phelps on stage during the presentation of these ground-breaking products. NOVAK’s exciting and innovative video content spotlighted the cutting-e
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Nintendo 3DS launch – Projection Mapping

As part of the official UK launch of the Nintendo 3DS at London’s Old Billingsgate, NOVAK were commissioned to create a bespoke projection mapping to celebrate this new games console. Working within the interior of this former fish market, NOVAK were charged with designing and animating mapped visual content that worked seamlessly within the buildings existing fixtures, temporary physical features, as well as framing
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Gillette Fusion ProGlide – Event Visuals

To launch their new Fusion ProGlide razor, Gillette threw 7 simultaneous events across Romania, Bulgaria and Serbia. To ensure these events featured something suitable spectacular and provide a lasting memory for the audience, NOVAK were commissioned to design a bespoke event visual show to feature across each of these 7 events. NOVAK created a futuristic cityscape inspired by the Fusion ProGlide brand identity. Util
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3D Disco 360° – Immersive Experience

The 3D DISCO 360™ show is the world’s first pop-up venue with eye-popping visuals! The 360 environment surrounds the 1000+ audience with stunning 3D HD graphics and sound. For bookings 3ddisco.tv
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Labrinth – Projection Mapping

For the combined launch of Labrinth’s debut album ‘Electronic Earth’ and the new Sony Xperia smart phone at London’s One Mayfair NOVAK were invited to literally bring the house down! For Labrinth’s headline performance NOVAK created accompanying visuals that were projection mapped onto the former church. The set culminated in the destruction of the building during the final song ‘E
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Calvin Harris – Concert Visuals

Live stereo 3D visuals. NOVAK created and performed live stereo 3D visuals for Calvin Harris in support of The Chemical Brothers and United Visual Artists at London’s Trafalgar square. In addition to the London date NOVAK also performed in Dublin, Manchester and Glasgow. In collaboration with Beck’s Fusions and ICA.
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Wet 360° – Immersive Experience

Bethesda Software launched their new game, ‘Wet’, at Europe’s largest games expo GamesCom, Cologne in August 2009. For this they commissioned NOVAK to produce a 360° animation that featured at their main stand. bethsoft.com wet.bethsoft.com This was shown at GamesCom the largest games expo in Europe in Cologne, Germany on the 19th to 23rd August 2009. gamescom-cologne.com
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